Workshop:  Social Media & Career Success -  By Maintaining a Positive Online Presence

    Social Networking, Photos & Videos, Email, Websites, Blogging and "Personal Branding"

• Overview:

Participants will understand what an “online presence” is; why it is important; how they can build, monitor, and manage their online presence; and how to build a personal/professional brand. They will receive tips and resources for what to do, and what not to do, to ensure their social media contributes to their career and job search success.

Learning Outcomes:

Participants will:

• Define what is an “online presence”

• Define what is “personal branding”

• Receive tips for what to do to create a positive online presence

• Receive tips for what not to do to maintain a positive online presence

• Learn how to use social media in job search efforts

  1. Learn about local resources to support online presence goals

• Receive online resources for maintaining their online presence

• Workshop Presenter:

  • Kathleen E. High, M.Ed., CCSP, FCD-I

• Downloads:

  • City of Chino Hills

    • PowerPoint - Revised

    • Handout - Revised

    • Information Flyer

• Additional Handouts Provided

  1. Job Search Websites

  2. "Tell Me About Yourself"

  3. Networking Savvy

• Related Resources and Tools

• Tutorials & Other Helps

  • LinkedIn:

• What is LinkedIn?

• How to Create a LinkedIn Profile Video Tutorial

• LinkedIn Tutorial

• LinkedIn for Students

• LinkedIn Profile Checklist

• LinkedIn Profile Picture Fails (unprofessional photos)

• How to Get a Job Using Social Media:

  • Social Media Do's and Don'ts During a Job Search

  • 10 Types of Social Media and How Each Can Benefit Your Business

  • The Rules of Networking on Social Media

  • Best Social Media Sites for Job Searching

  • 3 Ways to Use Twitter to Advance Your Job Search

  • How Hashtags Can Help Your Job Search

  • QUUU - Social media management and content suggestions

  • Bitly - URL shortener

  • Find Professional Associations

  • Creating Professional Portfolios

  • Proper Email Etiquette (by OAS Providence)

  • Your Job Skills Portfolio: Giving You an Edge in the Marketplace

• Personal Branding Help

• Craft a Remarkable Personal Brand Statement! 29 Steps & Examples 

  1. How to Write Your Personal Brand Statement

  2. Branded.Me

  3. Branding & Website Design for Business

  4. Build a Better Brand with the Five “Ps” of Marketing

  5. Professional Portraits

  6. Different social media sites serve different purposes

  7. All the Social Media Apps You Should Know in 2021

• Downside of Social Media (Cyber-bullying/Fake News/Scams/Hacking)

• Stop Cyberbullying

  1. SNOPES (Check accuracy of online stories)

  2. Video: "When Fake News Stories Make Real News Headlines"

  3. Video: "Fact Checking is More Important Than Ever"

  4. Video: "The Fact Checker’s Guide for Detecting Fake News"

  5. How to Spot Fake News

  6. Identifying False, Misleading, Clickbait-y, and/or Satirical “News” Sources

  7. Don't get duped by these online shopping scams

  8. FBI "Warning Letter for Online Dating Scams"

  9. How to Protect Yourself Against Hackers

  10. Avoid Job Scams: 9 Characteristics of Scam Jobs

  11. Warning: New Internet Scam Targets Jobs Seekers

  12. Article: "Protecting Your Internet Presence in the Age of Donald Trump"

  13. US tech giants oddly unhelpful on Russia

  14. Facebook and Google pledged to stop fake news. So why did they promote Las Vegas-shooting hoaxes?

• Consequences of Negative Online Presence

• New hire fired for decade-old tweets

  1. Man fired for Chick-fil-A rant

  2. ​PR Executive - Fired for Tweet

  3. 14-Year-Old Makes Threat to Airline

  4. NYPD Twitter Campaign Backfires

  5. Reserve Police Officer On Leave After Online Rant

  6. Texas teacher fired after racist tweets

  7. Man sentenced to 18 years in prison for operating a "Revenge Porn" website

  8. Man sentenced to 15 years for online sex extortion of teens

  9. Video Shows Fast Food Worker Wiping Floor With Burger Bun

  10.  'Broke' 50 Cent ordered to court after flashing cash online

  11. Abusive Trump Supporter Banned from Airline for Life 

  12. Former Playboy playmate arrested for posting naked picture of 70-year-old on social media

  13. Man gets fired from President-elect's transition team for posting fake news story

  14. Oscar presentation award mistake - fired for being distracted from job by social media post

• Related Handouts: 

• Networking Savvy

• Boundaries

• Organizational Cultural Fit

• Culture, Education & Unspoken Expectations

• Employment History - Working Document

• Generational Values

• Effective Listening Skills

• Hidden Rules

• LinkedIn Profile

• Job Search Websites

• Rapidly-Changing World

• Reaching Career Goals

• Success

• Lifelong Learning Options